Google will take action against companies that have tailored their websites too much for visibility in its search engine. The search giant will soon allow unique content to rise to the surface, even if it is not optimized according to current SEO standards.
Google will impose sanctions (i.e., lower the rankings of) companies that overly manipulate its algorithms. To prevent optimization-driven companies from dominating the top positions, Google has already changed the way results are determined for its search engine.
Matt Cutts It was head of webspam Matt Cutts who opened up last week at SXSW about the upcoming changes. The text included appeared, among others, on Searchengineland, which transcribed the audio fragment. Below, you can read the most relevant passage:'We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don’t do SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now.' Source: http://www.twinklemagazine.nl/
