Google makes Trusted Stores available for all American online retailers. The badge provides information for visitors and guarantees for buyers. Special badges can be seen in online stores, but soon also in Google's regular search engine and in Google Shopping.
By hovering over a Trusted Store badge, consumers can gather information about an online store. The data on thereport card (example) comes partly from the online retailer in question and partly from Google itself.Buyer protectionGoogle claims to award the badge only to online stores that are reliable, that provide good customer service, and that ship orders on time. Those who shop at a Trusted Store enjoy free purchase protection. Google will assist in resolving buyer issues up to 60 days after the order is placed. The search giant guarantees up to one thousand dollars.Extra salesGoogle started a pilot with Trusted Stores last October, in which Overstock.com and Wayfair participated. The results were above expectations according to Google: ‘The program generated positive feedback from shoppers and extra sales for merchants.’FreeGoogle Trusted Stores is free for both online retailers and web shoppers. The badges are already visible in AdWords (example), and soon also on Google.com (organic) and in Google Shopping. Last week, it was announced that Google is stopping the free listing of online stores in its American product search engine. Google Netherlands subsequently indicated that there is a desire to grant access here only to advertising online stores.Trusted Stores to the Netherlands?
When asked about the potential arrival of Google Trusted Stores in the Netherlands, the search company stated: ‘We have nothing to announce in this regard, and therefore we cannot anticipate this unfortunately.’
In the United States, market experts are not entirely enthusiastic about Google's badge, because tracking, order and pricing data are the currency for the potential extra sales of online stores.Source: http://www.twinklemagazine.nl/
