All cases
MND innovates with Magento webshop and hybrid app
Services
Magento
Magento
Good
Good
SAP connection
SAP connection
Hosting
Hosting
UX / UI design
UX / UI design
Website

The company, our solution
Loyal, Loving, Leading.
Loyal, Loving, Leading.
Magnetic Nail Design is a leading wholesale supplier in the nail industry. The company provides high-quality products to nail salons, freelancers, and professionals worldwide. Their range includes gels, acrylic systems, tools, and accessories of top quality. Additionally, the Magnetic Nail Academy offers practical training and courses. Through this combination of products and knowledge, MND has evolved into a brand that not only supplies but also educates and inspires.


Waarom kiezen voor een Magento 2 webshop in de beautybranche?
Waarom kiezen voor een Magento 2 webshop in de beautybranche?
Bedrijven in de beautybranche werken vaak met verschillende klantgroepen, zoals zelfstandige stylisten, salons en distributeurs. Dat vraagt om flexibiliteit in prijzen, assortimenten en bestelprocessen. Magento 2 maakt het mogelijk om deze verschillen binnen één webshop te beheren.
Daarnaast speelt snelheid een grote rol, vooral op de mobiel. Klanten willen snel producten vinden en bestellen, vaak tijdens hun werk of in de pauze. In combinatie met een Hyvä frontend zorgt Magento 2 voor korte laadtijden en een soepele ervaring.
Ook biedt het platform ruimte om content en de verkoop met elkaar te verbinden. Denk aan productdemonstraties, trainingen en campagnes die direct gekoppeld zijn aan producten. Dit maakt het makkelijker om inspiratie om te zetten in een aankoop.

Choose a personal approach
Brainstorming together, aiming for a common goal.
Challenge
The existing webshop of MND was technically and visually outdated. There was no mobile experience that fit the usage of their customers. Moreover, they wanted to connect their livestream events (such as Nail Talk Live) to the ordering process. There was also a lack of direct integration with their ERP system (SAP Business One), which led to duplicate work.
Challenge
The existing webshop of MND was technically and visually outdated. There was no mobile experience that fit the usage of their customers. Moreover, they wanted to connect their livestream events (such as Nail Talk Live) to the ordering process. There was also a lack of direct integration with their ERP system (SAP Business One), which led to duplicate work.
Challenge
The existing webshop of MND was technically and visually outdated. There was no mobile experience that fit the usage of their customers. Moreover, they wanted to connect their livestream events (such as Nail Talk Live) to the ordering process. There was also a lack of direct integration with their ERP system (SAP Business One), which led to duplicate work.
Approach
Epartment developed a Magento 2 webshop with a Hyvä frontend for optimal speed and search engine friendliness. In addition, we built a hybrid app for iOS and Android with barcode scanning and push notifications. The Conneqt connection provides real-time integration with SAP Business One. Customers can now easily order mobile, directly scan products, and stay engaged via smart notifications.
Approach
Epartment developed a Magento 2 webshop with a Hyvä frontend for optimal speed and search engine friendliness. In addition, we built a hybrid app for iOS and Android with barcode scanning and push notifications. The Conneqt connection provides real-time integration with SAP Business One. Customers can now easily order mobile, directly scan products, and stay engaged via smart notifications.
Approach
Epartment developed a Magento 2 webshop with a Hyvä frontend for optimal speed and search engine friendliness. In addition, we built a hybrid app for iOS and Android with barcode scanning and push notifications. The Conneqt connection provides real-time integration with SAP Business One. Customers can now easily order mobile, directly scan products, and stay engaged via smart notifications.
Result
Since the launch, the number of repeat orders has significantly increased. The app is actively used by salons and stylists, who appreciate the convenience of mobile ordering and scanning. Live events now provide direct interaction with the webshop, which increases conversion. The next step is to expand customer loyalty with a loyalty program.
Result
Since the launch, the number of repeat orders has significantly increased. The app is actively used by salons and stylists, who appreciate the convenience of mobile ordering and scanning. Live events now provide direct interaction with the webshop, which increases conversion. The next step is to expand customer loyalty with a loyalty program.
Result
Since the launch, the number of repeat orders has significantly increased. The app is actively used by salons and stylists, who appreciate the convenience of mobile ordering and scanning. Live events now provide direct interaction with the webshop, which increases conversion. The next step is to expand customer loyalty with a loyalty program.
Challenge
Een belangrijk onderdeel van de oplossing is de integratie van livestreaming binnen de webshop. Waar MND voorheen externe platformen gebruikte, vindt Nail Talk Live nu plaats binnen de eigen omgeving.
Tijdens een livestream kunnen producten direct worden uitgelicht. Kijkers zien meteen welke producten er worden gebruikt en kunnen deze met één klik toevoegen aan hun winkelmand. Dit verlaagt de drempel tussen inspiratie en aankoop en maakt het mogelijk om interactie en conversie te combineren in één ervaring.
Voor MND betekent dit dat content en verkoop niet langer los van elkaar staan, maar elkaar versterken binnen hetzelfde platform.
Challenge
Een belangrijk onderdeel van de oplossing is de integratie van livestreaming binnen de webshop. Waar MND voorheen externe platformen gebruikte, vindt Nail Talk Live nu plaats binnen de eigen omgeving.
Tijdens een livestream kunnen producten direct worden uitgelicht. Kijkers zien meteen welke producten er worden gebruikt en kunnen deze met één klik toevoegen aan hun winkelmand. Dit verlaagt de drempel tussen inspiratie en aankoop en maakt het mogelijk om interactie en conversie te combineren in één ervaring.
Voor MND betekent dit dat content en verkoop niet langer los van elkaar staan, maar elkaar versterken binnen hetzelfde platform.
Challenge
Een belangrijk onderdeel van de oplossing is de integratie van livestreaming binnen de webshop. Waar MND voorheen externe platformen gebruikte, vindt Nail Talk Live nu plaats binnen de eigen omgeving.
Tijdens een livestream kunnen producten direct worden uitgelicht. Kijkers zien meteen welke producten er worden gebruikt en kunnen deze met één klik toevoegen aan hun winkelmand. Dit verlaagt de drempel tussen inspiratie en aankoop en maakt het mogelijk om interactie en conversie te combineren in één ervaring.
Voor MND betekent dit dat content en verkoop niet langer los van elkaar staan, maar elkaar versterken binnen hetzelfde platform.
Approach
De keuze voor een Hyvä frontend zorgt voor een snelle laadtijd en een prettige gebruikerservaring. Dit is vooral belangrijk voor mobiele gebruikers, die vaak snel willen schakelen tussen producten en bestellingen.
Door de lichte opbouw van Hyvä worden pagina’s sneller geladen en voelt de webshop prettiger aan. Dit draagt bij aan een hogere betrokkenheid en maakt het makkelijker voor klanten om herhaalbestellingen te plaatsen.
Approach
De keuze voor een Hyvä frontend zorgt voor een snelle laadtijd en een prettige gebruikerservaring. Dit is vooral belangrijk voor mobiele gebruikers, die vaak snel willen schakelen tussen producten en bestellingen.
Door de lichte opbouw van Hyvä worden pagina’s sneller geladen en voelt de webshop prettiger aan. Dit draagt bij aan een hogere betrokkenheid en maakt het makkelijker voor klanten om herhaalbestellingen te plaatsen.
Approach
De keuze voor een Hyvä frontend zorgt voor een snelle laadtijd en een prettige gebruikerservaring. Dit is vooral belangrijk voor mobiele gebruikers, die vaak snel willen schakelen tussen producten en bestellingen.
Door de lichte opbouw van Hyvä worden pagina’s sneller geladen en voelt de webshop prettiger aan. Dit draagt bij aan een hogere betrokkenheid en maakt het makkelijker voor klanten om herhaalbestellingen te plaatsen.
Wat deze Magento 2 case laat zien voor andere e-commerce bedrijven
Wat deze Magento 2 case laat zien voor andere e-commerce bedrijven

Bedrijven in de beautybranche werken vaak met verschillende klantgroepen, zoals zelfstandige stylisten, salons en distributeurs. Dat vraagt om flexibiliteit in prijzen, assortimenten en bestelprocessen. Magento 2 maakt het mogelijk om deze verschillen binnen één webshop te beheren.
Daarnaast speelt snelheid een grote rol, vooral op de mobiel. Klanten willen snel producten vinden en bestellen, vaak tijdens hun werk of in de pauze. In combinatie met een Hyvä frontend zorgt Magento 2 voor korte laadtijden en een soepele ervaring.
Ook biedt het platform ruimte om content en de verkoop met elkaar te verbinden. Denk aan productdemonstraties, trainingen en campagnes die direct gekoppeld zijn aan producten. Dit maakt het makkelijker om inspiratie om te zetten in een aankoop.


What we appreciate at Epartment is their creative input combined with no-nonsense output. They really think along.
Pepyn Borrel
CEO @ Magnetic Nail Design
We build awesome stuff
Unique features.
Unique features.
Good Template
This modern frontend layer replaces the standard Magento frontend and ensures lightning-fast loading times, a pleasant user experience, and excellent SEO results. Thanks to the minimalist and performant design, the webshop now perfectly aligns with the visual identity of MND and meets the technical expectations of today's users, both on mobile and desktop.
Good Template
This modern frontend layer replaces the standard Magento frontend and ensures lightning-fast loading times, a pleasant user experience, and excellent SEO results. Thanks to the minimalist and performant design, the webshop now perfectly aligns with the visual identity of MND and meets the technical expectations of today's users, both on mobile and desktop.
Good Template
This modern frontend layer replaces the standard Magento frontend and ensures lightning-fast loading times, a pleasant user experience, and excellent SEO results. Thanks to the minimalist and performant design, the webshop now perfectly aligns with the visual identity of MND and meets the technical expectations of today's users, both on mobile and desktop.
Barcode scanner in the app
In the hybrid app, a barcode function is integrated that allows nail technicians to quickly scan and reorder their favorite products. This functionality is especially useful for loyal clients in salons and studios, as it enables them to shop more efficiently without manual searching. It lowers the threshold for repeat purchases and increases user convenience.
Barcode scanner in the app
In the hybrid app, a barcode function is integrated that allows nail technicians to quickly scan and reorder their favorite products. This functionality is especially useful for loyal clients in salons and studios, as it enables them to shop more efficiently without manual searching. It lowers the threshold for repeat purchases and increases user convenience.
Barcode scanner in the app
In the hybrid app, a barcode function is integrated that allows nail technicians to quickly scan and reorder their favorite products. This functionality is especially useful for loyal clients in salons and studios, as it enables them to shop more efficiently without manual searching. It lowers the threshold for repeat purchases and increases user convenience.
Hybrid app (iOS/Android)
The specially developed hybrid app (in collaboration with Webkull) provides customers with a native-like experience without separate development for iOS and Android. Customers can easily log in, view their order history, favorite products, receive push notifications, and place orders. The app is linked to the Magento platform and serves as an extension of MND's e-commerce channel, focusing on convenience and conversion.
Hybrid app (iOS/Android)
The specially developed hybrid app (in collaboration with Webkull) provides customers with a native-like experience without separate development for iOS and Android. Customers can easily log in, view their order history, favorite products, receive push notifications, and place orders. The app is linked to the Magento platform and serves as an extension of MND's e-commerce channel, focusing on convenience and conversion.
Hybrid app (iOS/Android)
The specially developed hybrid app (in collaboration with Webkull) provides customers with a native-like experience without separate development for iOS and Android. Customers can easily log in, view their order history, favorite products, receive push notifications, and place orders. The app is linked to the Magento platform and serves as an extension of MND's e-commerce channel, focusing on convenience and conversion.
Push notifications for webinars and promotions
Through push notifications, customers are actively informed about new products, Nail Talk Live broadcasts, and temporary offers. These notifications are fully customizable and are strategically used to engage customers at relevant moments. This increases engagement and strengthens the bond with the brand Magnetic.
Push notifications for webinars and promotions
Through push notifications, customers are actively informed about new products, Nail Talk Live broadcasts, and temporary offers. These notifications are fully customizable and are strategically used to engage customers at relevant moments. This increases engagement and strengthens the bond with the brand Magnetic.
Push notifications for webinars and promotions
Through push notifications, customers are actively informed about new products, Nail Talk Live broadcasts, and temporary offers. These notifications are fully customizable and are strategically used to engage customers at relevant moments. This increases engagement and strengthens the bond with the brand Magnetic.
Conneqt connection with SAP Business One
Thanks to the standardized connection via Conneqt, product data, customer information, orders, and inventory are synchronized in real-time between the Magento webshop and SAP. As a result, processes are streamlined, the error margin has been drastically reduced, and MND has complete control over the order flow — without manual management.
Conneqt connection with SAP Business One
Thanks to the standardized connection via Conneqt, product data, customer information, orders, and inventory are synchronized in real-time between the Magento webshop and SAP. As a result, processes are streamlined, the error margin has been drastically reduced, and MND has complete control over the order flow — without manual management.
Conneqt connection with SAP Business One
Thanks to the standardized connection via Conneqt, product data, customer information, orders, and inventory are synchronized in real-time between the Magento webshop and SAP. As a result, processes are streamlined, the error margin has been drastically reduced, and MND has complete control over the order flow — without manual management.
The company, our solution
The result.
The result.


FAQ
FAQ
FAQ
FAQ
Working together?
Creating beautiful things together with a team of enthusiastic, eager to learn, and driven developers & designers. That is our profession.
Would you like to discuss the possibilities? Please leave your details and I will get in touch with you.

Mike Vaneker
Management & finance
We attach great importance to your privacy and handle your data very carefully. By sending your data, you agree to the processing of your data in accordance with our privacy statement.
Working together?
Creating beautiful things together with a team of enthusiastic, eager to learn, and driven developers & designers. That is our profession.
Would you like to discuss the possibilities? Please leave your details and I will get in touch with you.

Mike Vaneker
Management & finance
We attach great importance to your privacy and handle your data very carefully. By sending your data, you agree to the processing of your data in accordance with our privacy statement.
Working together?
Creating beautiful things together with a team of enthusiastic, eager to learn, and driven developers & designers. That is our profession.
Would you like to discuss the possibilities? Please leave your details and I will get in touch with you.

Mike Vaneker
Management & finance
We attach great importance to your privacy and handle your data very carefully. By sending your data, you agree to the processing of your data in accordance with our privacy statement.
Working together?
Creating beautiful things together with a team of enthusiastic, eager to learn, and driven developers & designers. That is our profession.
Would you like to discuss the possibilities? Please leave your details and I will get in touch with you.

Mike Vaneker
Management & finance
We attach great importance to your privacy and handle your data very carefully. By sending your data, you agree to the processing of your data in accordance with our privacy statement.


