Why is this interesting for Epartment customers?
Central management environment: all your stores are housed in one environment, ideal for integrations with ERP, PIM, and the Conneqt platform that Epartment often uses.
Scalability with customization: different storefronts within one installation, each with their own themes, currencies, payment, and shipping options — perfectly tailored to different audiences.
Cost-efficient: extensions, themes, and management costs only need to be installed once, while retaining customization per store.
Main benefits of a Multi-Store setup
Unique configuration per store
For each store, you can set your own payment methods, shipping options, content, and prices, but settings can also be shared if desired.
Shared customer and inventory management
Customer data, shopping cart contents, and inventory management can be centrally shared, increasing the cross-sell and upsell potential.
Uniform SEO management
Meta-data, URL structures, and sitemaps can be managed or shared at the webshop level for consistent SEO performance.
Central management, yet flexible
In a single Magento installation, you manage multiple stores, each with their own branding or language versions — while maintaining technical management in one place.
Technical setup in a few steps
1. Build structure
Magento has four layers: Global → Website → Store → Store View. This allows you to flexibly handle languages, regions, or product categories.
2. Create stores
In the admin panel:
Go to Stores → All Stores
Create a new Website (optional), then a Store and the Store View (e.g., for language settings).
3. Domains and URL settings
Under Configuration → Web you provide the correct Base URL per store and edit 'secure' HTTPS settings. These can be set as a subdomain or completely new domain.
4. Assign product catalog
In each product setting, determine via the Websites tab on which stores the product is available. This way, you can allow stores to operate independently or share content.
5. Configure themes and layouts
Via Content → Design → Configuration you manage theme settings per store or store view. You can make stores visually different, according to target audience or branding.
Epartment and Multi-Store: what we offer
At Epartment, we realize complex Magento (Hyvä) webshops and B2B portals, or structures with multiple stores, integrated with ERP and/or PIM systems via the Conneqt integration platform. Your advantage:
Technical setup of multi-store configurations
Integrations with backend systems such as ERP, PIM, OCI, EDI
Custom extensions tailored to each store architecture
Hyva & Magento implementations at scale
Summary
Magento Multi-Store offers a powerful, flexible, and future-proof setup for retailers with multiple product lines or markets. You manage everything centrally but remain able to deliver unique content, prices, or language per store. For companies that need growth and technical integrations, like Epartment customers, this is the solution.
Do you have questions or want tailored advice? We'd love to talk about it!
