Email marketing is alive and well. Moreover, it's inexpensive. Nevertheless, we still often hear critical remarks about this medium. "Email marketing. Who still uses that? Nowadays it's all about social media, right?" But online marketers know better. Before 2013, more than 50% of marketers expect to increase their budget for email marketing campaigns. Apparently, sending out a newsletter is still worth the investment. So why is that?
Here are 5 reasons to take a good look at your email marketing campaign again.1. Email is still widely used92% of adult internet users have an email account. In fact, there are three times as many email addresses as there are Facebook and Twitter accounts combined. With so many users, it’s hard not to profit from an email marketing campaign. Of course, it's not just about the number of email accounts; creating a good list and providing interesting content is equally relevant. So make sure you keep the list up-to-date and track the reasons for unsubscribes. In this way, you can respond effectively in your next campaign.2. Investment pays offWe mentioned it above, email marketing doesn't have to be expensive at all. Various studies have shown that a small investment can return a lot. For every dollar spent on email marketing, you earn 40 dollars. And if you do it right, this investment yields even more. With Hellodialog, a new email service provider from the Netherlands, you only pay for opened newsletters. This means you can quickly save about 50% on your email marketing budget and thus earn back much more than that 40 dollars! Compare this with banner ads, which yield around 2 dollars and keyword ads, which generate approximately 17 dollars for every dollar spent. With such figures, it’s a no-brainer to take a close look at your email marketing campaigns.3. Online and offline can reinforce each other71% of adult internet users purchase products online. This may initially seem mainly interesting for webshop owners. But don’t be mistaken, it also offers opportunities for restaurants and shops. Consider mentioning the new menu via a newsletter or send images of your store’s new interior. Perhaps your recipients will be so excited by the online information that they decide to visit you in person. Who knows, your store might become so busy that you’re suddenly forced to offer your products online as well.4. Contact via email is preferredEmail remains the chosen form of communication for 74% of users. Knowing that your customers prefer to stay in touch via email makes it easy to align your marketing budget’s focus accordingly. For instance, you could decide to reduce expenses on physical marketing activities. With Hellodialog, it’s also particularly easy to schedule campaigns. Their smart features make it clear what the best time is to send out your mailing. And through the automatic planner, you can even send emails on Sunday mornings or Wednesday evenings without having to work.5. Mobile use continues to growCome on, do you know anyone without a mobile phone? And to be clear, we’re not talking about small children or the elderly. The rise of the smartphone has made it possible for everyone to check their email anytime and anywhere. On the bus, during work, or in the evening while watching TV, the smartphone (tablets are fine too) is never turned off.36% of all emails are now opened on a mobile phone. And that sector is continuing to grow rapidly. It’s even easier to get your newsletter into the hands of your audience. Just make sure that your newsletter is easily readable, especially on mobile devices, because if it’s not, your recipients will quickly unsubscribe.Overall, there are plenty of reasons to revive your email marketing campaigns.Which of the above reasons would persuade you to spend more time and attention on your email campaigns?Source: Madelon ten Cate from Hellodialog
