A blog has a positive impact on your web store. The blog attracts people to your website, search engines appreciate the content making you rank higher in search results, and it strengthens the trust that consumers have in your web store. Therefore, it seems like you should start blogging as soon as possible, but unfortunately, it doesn't happen on its own. In this article, you will read the most important lessons for a blog. A good blog does not start from one day to the next. The better the preparation, the greater the chance of success. Before you can welcome visitors to your website, you need to write your blogs according to a number of guidelines:1. Write interesting posts
Write posts that are interesting to the reader. Don't write only about and for yourself; that bores readers and ensures they don't return. However, you should include your own experiences and tips in the text that readers can apply. Don't just write about a specific product. If you sell bicycles, don't only write about the specific features of the Batavus bike. Use your blog to write about bicycles in general, for example, which materials are best for the foot. After that, you can go into detail about the specific characteristics of, for example, an electric bike.
2. Don't make the blog post too complicated
Your readers are not all seasoned experts. So, don't make it too complicated. Set up three reference persons from your target audience. One with little knowledge, one with a lot of knowledge, and one with average knowledge. Depending on your target audience, you write specific articles. Try to write the blog in such a way that it is always suitable for at least two of the three reference persons.
3. Explain how a product works
Regardless of your audience's level, it is always good to explain how a product works. For beginners, explain in detail how it works. For more experienced users, clarify how, for example, to use the coffee machine more efficiently. In the text, leave space to elaborate on additional possibilities.
4. Position yourself as an expert
Online consumers interested in your products are also likely to be interested in related products, innovations, and developments. For the readers of your blog about laptops, it is also interesting to read about wireless mice, trendy cases, and battery-saving developments. By showing your visitors that you are knowledgeable, you create trust, and visitors will be more likely to return to your website and make a purchase.
5. Put yourself in the reader's shoes
You are not only writing about yourself and your own web store, but what are you writing about then? Even if you are not a talented writer, with the following three steps, you will always put the reader at the center:
a. What do you want to say about the product?
b. What do the readers learn from your post?
c. What unique insight do the readers gain from your product? Talk about promotions or discounts? Another reason for purchasing a product or service from you is a discount or special promotion. Always include such discounts and promotions in your blog. Note: in your blog post, focus not only on the product and your web store but also explain how the promotion works. Finally, give people the chance to respond, so you have interaction with your visitors. Another benefit of that is that people give each other tips on how they use a product. This is a reason for others to return to your website.Source: Magento.nl
