You may have heard it more often from web builders or online marketing gurus to maintain a blog on your website. But why actually? "This only costs time and I don't have that many readers anyway" is often the thought. However, there are several reasons to do it. Think of a higher SEO value, learning material for your customers, but also to show that your website and thus your company is alive. No one stays long surfing on a website that had its last update a year ago. In this blog article, we give several examples of why you should keep a blog!Authenticity
It is not necessarily the case that a blog gives you more authenticity, but that you are engaging with your audience, thinking about it, and thereby wanting to convey something to your audience. You can see authenticity as conveying the message to your audience, where they truly feel that you are saying something of value and not just saying something because you think you have to (feeling the pressure to write...).
The audience sees that you have a sense for them, that you know what is on their minds, and that you might be the person or company that can help them.Yes, we are still alive!
When a blog article appears often enough on your website, it shows that the topic or multiple topics concern you and that your business is still 'alive'.
