Short answer: Sana Commerce runs directly on your ERP and retrieves prices, customers, and items straight from Microsoft Dynamics or SAP. That works well for standard B2B processes. Magento with Hyvä is a standalone webshop connected to your ERP via an integration. This provides more freedom in B2B processes, design, and hosting, but you manage more yourself. We build on Magento, so we are not neutral. Below are the facts.
Updated on November 9, 2026, with a comparison table, the current status regarding the end of life, a step-by-step plan, and frequently asked questions. Sources at the bottom.
What is Sana Commerce and how does it work within ERP systems
Sana Commerce is an e-commerce platform that runs entirely on your ERP system. Instead of using a separate database, the webshop retrieves all data directly from systems such as Dynamics 365 and SAP. This means product information, prices, and customer data are always in sync with your ERP.
This ensures clarity and prevents duplicate data. At the same time, it establishes the foundation for a webshop that is completely dependent on that same ERP. As long as your processes remain simple, that works smoothly. But as soon as you want to optimize or customize further, you will notice that this dependency restricts your room to maneuver.
Sana Commerce or Magento with Hyvä: the differences
Both platforms can handle B2B. The difference lies in where the logic resides: in your ERP or in the webshop.
Sana Commerce Cloud | Magento with Hyvä | |
|---|---|---|
Architecture | Runs on your ERP; data comes directly from Dynamics or SAP | Standalone webshop with its own database, connected to your ERP |
Model | SaaS: Sana hosts and manages the platform | Magento Open Source without license fees; the Hyvä Theme is free since November 10, 2025 |
Updates | A new release every two weeks, according to Sana's roadmap | You schedule updates yourself, together with your partner |
ERP Integration | Built-in for the ERP systems supported by Sana | Via an integration platform such as Conneqt, with standard connectors for Business Central, SAP, Exact, and others |
B2B Processes | Standard B2B workflows; exceptions often run through the ERP | Customer-specific pricing, quick order, quotes, and roles with the Hyvä B2B Suite; custom development within the webshop itself |
Design and UX | Frontend tightly coupled to the ERP, less freedom | Custom design on Hyvä (Alpine.js and Tailwind CSS) |
Hosting | With Sana | Free to choose, for example with Corebox, the Magento hosting provider within our group |
Best suited for | Simple, ERP-driven processes | Unique B2B processes, custom design, multiple systems alongside your ERP |
Is Sana Commerce end of life?
No, not the platform itself. Sana Commerce announced the end of life for the legacy versions 9.0 through 9.3.5; version 9.3.5 was supported until late 2025. Sana is migrating customers on those versions to Sana Commerce Cloud, which receives a new release every two weeks. Are you still running on an older version? Then you need to migrate regardless. That is the ideal moment to reconsider your options: proceed with Sana Commerce Cloud, or switch to a platform like Hyvä B2B on Magento.
The dependency on ERP within Sana Commerce
In practice, you quickly notice how strongly this dependency impacts your operations. If you want to change something in your webshop, you often have to go back to the ERP first. That makes it harder to pivot quickly or test new ideas.
Particularly in organizations working with complex structures in SAP or Dynamics 365, you see that changes take time. As a result, your webshop does not always follow your commercial strategy, but rather the technical capabilities of your ERP. This is often the first indicator that the platform no longer aligns well with your organization's current growth phase.
Limited flexibility in design and user experience
A webshop is more than an ordering system. It is an environment where customers need to be able to work quickly and without errors. Consider elements like navigation, search functionality, and the checkout process.
Within Sana Commerce, you will find that this freedom is limited. The front end is tightly coupled to the ERP, leaving you less room to tailor the user experience entirely to your liking. This becomes especially noticeable when you want to optimize for conversion or different customer segments. Precisely in a growth phase where you want to steer more heavily on usability and performance, this can become a bottleneck.
Technical and functional restrictions within a SaaS solution
As a SaaS solution, Sana Commerce offers ease of management, but the trade-off is having less control over the underlying technology. Development of the platform lies with the vendor and follows a predetermined roadmap.
This means you cannot always decide for yourself when and how to implement new functionalities. If you have specific requirements or want to iterate faster, you are reliant on what is made available. For organizations aiming to continue evolving and optimizing, this is often the point where they start looking elsewhere.
Limitations in B2B workflows and complexity
B2B e-commerce demands flexibility in processes. You work with customer-specific pricing, varied catalogs, and frequently approval workflows or complex ordering structures.
Sana Commerce supports a portion of these B2B workflows, but as soon as your processes deviate from standard practices, things become more difficult. Adjustments often must be routed through the ERP, making changes more complex. As your organization grows and processes become more specialized, you will notice that the platform is less adaptable.
Implementation and costs in practice
Choosing a platform goes beyond features alone. Implementation and ongoing development also play a major role. Because Sana Commerce is so tightly integrated with the ERP, implementation requires thorough coordination between systems.
This means time and resources are required for setup, testing, and optimization. In addition, there are costs that are not always immediately visible, such as modifications in the ERP and ongoing consulting. Many organizations only realize this once they expand further and want to adjust more than originally anticipated.
When Sana Commerce does work well
There are also scenarios where Sana Commerce is a great fit. If you operate with relatively simple processes and rely heavily on your ERP, the direct connection provides clarity and peace of mind.
As long as you have little need for flexibility within the webshop and processes are largely standardized, the platform can perform just fine. The limitations only become apparent once your organization takes the next step and your webshop needs to scale along with it.
What alternatives to Sana Commerce are available?
Those looking to move away from Sana Commerce typically consider three paths:
Magento with Hyvä: a standalone webshop without license fees, connected to your ERP via an integration platform. Best suited if your B2B processes deviate from the standard or if you integrate multiple systems.
Shopware: B2B features starting from the Evolve license, either cloud-based or self-hosted.
Shopify Plus: quick time-to-market and minimal maintenance. Live pricing directly from your ERP does require apps or additional connectors.
We compare them in detail in Magento, Shopware or Shopify Plus: which is best suited for a B2B wholesaler? Working with Business Central? Be sure to also read how to connect Business Central to Magento.
How do you migrate from Sana Commerce to Magento with Hyvä?
Map out what Sana currently pulls from your ERP: products, prices, discounts, customers, inventory, and orders.
Determine which system is leading for each type of data. Typically, your ERP remains leading for prices and stock, while the webshop becomes leading for the order.
Choose the integration method: a standard connector via Conneqt or a custom API connection.
Define the B2B functionalities you require: customer-specific pricing, accounts and roles, quotations, quick order, or OCI punchout.
Build the webshop on Magento and Hyvä, fully aligned with your corporate branding.
Test with real customers, real prices, and a staging environment of your ERP.
Go live with redirects from your legacy URLs and monitoring in place for orders and data syncs.
With us, this process begins with an introduction and discovery phase. Following that, you receive a plan and a fixed price per phase.
An example: Gimeg transitioned from Sana Commerce to Magento with Hyvä together with us.
The Epartment solution
For many B2B businesses, there comes a point where flexibility becomes paramount. This often happens when organizations look to grow, enter new markets, or further digitize their operations.
In this phase, many organizations evaluate solutions such as Magento combined with Hyvä B2B, as this delivers greater freedom in design, performance, and configuring complex B2B processes without direct ERP dependency. Epartment assists companies with this transition and helps establish an e-commerce ecosystem where systems collaborate through an integration layer, ensuring the webshop aligns better with the organization's growth and ambitions.
When you notice that your webshop starts constraining your growth, it is crucial to re-evaluate the foundation. Epartment develops B2B webshops on Magento that match your pricing structures, catalogs, and order flows. With Conneqt, ERP and PIM systems are integrated seamlessly, while CoreBox ensures the environment stays stable and fast.
Frequently Asked Questions
Where can I request a demo for an e-commerce solution focused on wholesalers?
Many specialized agencies offer demos tailored to wholesale businesses. If you want to see how a solution aligns with your processes, it is advisable to partner with a team experienced in your industry. For example, discover how a wholesale webshop is set up and what functionalities are involved.
Is Sana Commerce end of life?
Not the platform itself. The end of life applies to older versions 9.0 through 9.3.5. Sana is transitioning customers to Sana Commerce Cloud. If you are still running on an older version, you will have to migrate and can take the opportunity to evaluate other solutions.
What is a good alternative to Sana Commerce with SAP or Microsoft Dynamics?
Magento with Hyvä, connected via an integration platform. Conneqt, the integration platform within our group, features standard connectors for SAP, Microsoft Dynamics 365 Business Central, and others. Shopware and Shopify Plus are options as well. Which one fits best depends on your B2B processes and your ERP.
Is Magento with Hyvä faster than Sana Commerce?
We do not have a side-by-side benchmark measuring both. However, we do know what Hyvä accomplishes: it loads just a handful of lightweight assets, whereas Luma—Magento's standard frontend—often loads more than 200. At Magnetic Nail Design, load times dropped from over 1.5 seconds down to roughly 300 milliseconds after switching to Hyvä.
Can I migrate my existing ERP connection?
No. In Sana Commerce, the integration is embedded within the platform itself. With Magento, you establish a new integration, using either a standard connector or a custom API integration. The data in your ERP, such as price lists and customer groups, remains the single source of truth.
What does migrating from Sana Commerce to Magento cost?
That depends on your pricing logic, the number of integrations, and the B2B functionalities you require. A Magento B2B webshop with us starts at €25,000. Following discovery, you will receive a fixed price per phase.
Torn between Sana Commerce Cloud and Magento? We are happy to evaluate them side by side with you, taking your ERP into account. Schedule a demo
Sources: Sana Commerce – Sana 9.3 end of life; Sana Commerce Support – Benefits of migrating to Sana Commerce Cloud; Sana Commerce Support – Sana Commerce Cloud release cycle; Epartment – Hyvä for Magento.
