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ChatGPT Atlas changes the playing field for e-commerce
OpenAI’s new browser ChatGPT Atlas combines browsing and AI into one experience. Atlas reads along, thinks ahead, and performs tasks — a revolution for how B2B webshops are found, understood, and used.
llms.txt: the next step in Generative Engine Optimization (GEO)
AI changes online discoverability. With llms.txt, you prepare your webshop for GEO: more visible in ChatGPT, Gemini, and other AI models. Epartment explains how it works.
Sales via ChatGPT: New opportunities for Magento and Adobe Commerce brands
OpenAI has taken a groundbreaking step with Instant Checkout, turning ChatGPT into a full sales channel. Launch partners like Etsy and Shopify are now getting most of the attention, but what about Magento?
AI & SEO in E-commerce: 8 concrete tips for the new search landscape
The rise of AI is rapidly changing the search landscape. Where SEO used to revolve around keywords, backlinks, and snippets for years, we now see the emergence of AI-driven search experiences. How do you remain visible?
1 in 4 Dutch people now shop with AI
A quarter of the Dutch say they have used ChatGPT or another AI assistant while shopping in the past year. That is an increase of 57% compared to 2024.
