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ChatGPT Atlas changes the playing field for e-commerce
11/13/25
OpenAI’s new browser ChatGPT Atlas combines browsing and AI into one experience. Atlas reads along, thinks ahead, and performs tasks — a revolution for how B2B webshops are found, understood, and used.
llms.txt: the next step in Generative Engine Optimization (GEO)
10/9/25
AI changes online discoverability. With llms.txt, you prepare your webshop for GEO: more visible in ChatGPT, Gemini, and other AI models. Epartment explains how it works.
Sales via ChatGPT: New opportunities for Magento and Adobe Commerce brands
10/1/25
OpenAI has taken a groundbreaking step with Instant Checkout, turning ChatGPT into a full sales channel. Launch partners like Etsy and Shopify are now getting most of the attention, but what about Magento?
AI & SEO in E-commerce: 8 concrete tips for the new search landscape
7/29/25
The rise of AI is rapidly changing the search landscape. Where SEO used to revolve around keywords, backlinks, and snippets for years, we now see the emergence of AI-driven search experiences. How do you remain visible?
1 in 4 Dutch people now shop with AI
6/4/25
A quarter of the Dutch say they have used ChatGPT or another AI assistant while shopping in the past year. That is an increase of 57% compared to 2024.
