All cases
Beaubags.nl is a leading webshop for bags, clothing, and accessories. With international ambitions and a growing operation, the platform was due for a serious upgrade. We guided the complete migration from Magento 1 to Magento 2, built a brand-new mobile-first design on the lightning-fast Hyvä theme, and automated the back office from A to Z.
In short
Beaubags sells premium outdoor and lifestyle brands such as Filson, Barbour, and Red Wing. Epartment migrated the webshop from Magento 1 to Magento 2 with a mobile-first Hyvä frontend and Hyvä Checkout. Orders, stock, and accounting now run automatically via Exact Online and Dimass, and a French store view opens up a new market.
Customer
Industry
Fashion & lifestyle retail
From → to
Magento 1
→
Magento 2 + Hyvä
Links
Exact Online (via Xcore), Dimass, Clonable
Website
integrations automate orders, inventory, accounting, and translation
two markets from a single Magento installation
complete platform migration with a new design on Hyvä
BeauBags is not just an online shop; it is a destination where craftsmanship, tradition, and the thirst for adventure come together. What started in 2004 with a leap into the deep by founders Dennis and Githa, has grown eighteen years later into the European authority in the field of premium outdoor gear and iconic brands such as Filson, Barbour, and Red Wing.
The story
What the challenge was, how we approached it, and what it achieved.
01
Beaubags' webshop was running on Magento 1, a platform that was technically outdated and was beginning to limit the growing business. Scalability, security, and integration capabilities fell short. At the same time, the design was in need of a refresh, and Beaubags had the ambition to enter the French market. Back-office processes around accounting, logistics, and translation needed to be better secured and, where possible, automated.
02
We took an integrated approach to the project: from platform migration and design to fully automating the back office. For the front end, we consciously chose Hyvä, including checkout, because of its impact on speed and conversion. The integrations with Exact Online, Dimass, and Clonable were set up so that orders, inventory, finances, and translations are handled automatically. SEO and marketplace feeds were fine-tuned together with Happy Horizon, and Rumvision provided the finishing touch on the Core Web Vitals.
Githa Elings
· Owner BeauBags
03
Beaubags.nl now runs on a modern, fast, and scalable Magento 2 platform. The back office runs like clockwork, the French market is within reach, and the new design puts the mobile visitor front and center. Ready for the years to come.
What we built
Live
Questions
Is your question not listed? In a 30-minute demo, we will walk you through a similar process.
Magento 1 was technically outdated. Scalability, security, and integration capabilities fell short, while Beaubags wanted to grow and enter the French market. Magento 2 with Hyvä provided a modern, fast, and scalable platform to support that growth.
Hyvä loads much less JavaScript than the standard Luma theme. This results in faster pages, a smoother checkout, and better Core Web Vitals. For a shop with many mobile visitors, we therefore chose Hyvä, including Hyvä Checkout.
Magento 2 is connected to Exact Online (via Xcore) for accounting, to Dimass for fulfillment, and to Clonable for translating the French store view. As a result, orders, inventory, finances, and translations are handled automatically.
The French shop is a separate store view within the same Magento installation. Clonable automatically translates the content, so Beaubags doesn't need a manual translation process and can enter new markets faster.
Happy Horizon set up the technical SEO and marketplace feeds. Rumvision optimized the Core Web Vitals. Epartment handled the migration, design, build on Hyvä, and integrations.
Your webshop
In 30 minutes, we'll show you a similar process, including the integrations you need. You'll see what's involved in making the switch. No sales pitch.
